Designer Direction

Archive for the ‘Store Launches’ Category

Pop-up Store Survival Tactic Brings Hope to Town

Posted by: nzfashion on: October 31, 2009

There is a simple lesson to be learnt to ensure one is not left fashionably bereft, so take heed. Make absolutely sure that you get shotgun at the front of the queue at the opening. Hustle if you have to. Remember the survival of your wardrobe is at stake.

Newmarket Home to Pop Up Store for Alexandra Owen

Posted by: nzfashion on: October 13, 2009

Alexandra Owen, one of our favourite New Zealand designers, will be gracing the busy retail strip of Broadway in Newmarket with her first pop up store come November 2009.

Deborah Sweeney Pop-up Store Sale at Unity Collection

Posted by: nzfashion on: July 22, 2009

Deborah Sweeney is holding a two day winter sale this coming Friday the 24th & Saturday the 25th a-la a pop up store at Unity Collection, 101 Customhouse Quay in Wellington.

Dark Room Takeover Shines Light from Designer Labels

Posted by: nzfashion on: July 18, 2009

The Children of Vision “Dark Room Sale” in partnership with Jimmy D and General Cucumber kicked off in Auckland on Friday with the very fashionable clamouring for delicious goodies from international and local labels. Hannah McArdle got down there with Tux Hika of Designer Direction to rifle through the racks and take in the new look for the Children of Vision Store.

Children of Vision Presents The Dark Room Takeover

Posted by: nzfashion on: July 13, 2009

Who can resist a designer sale? Better yet, a designer sale combining 3 stores plus the added mystery of a guerilla style store takeover? Mark Friday the 17th July in your calendar as this is the first day of a 3 day sale, where Children of Vision relinquish their store in St Kevins Arcade, Auckland and hand it over to be transformed into the THE DARK ROOM.


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