Little Help Project Winner Awarded a 10k Business Injection

Little Help ProjectHannah McArdle reviews the latest t-shirt design awards held in Auckland last Thursday and she even managed to score herself an awesome Little Help Project t-shirt in the process – nice.

Little Help Project - TeeThe team at as colour launched a t-shirt design competition earlier this year; the Little Help Project, to give a budding young designer a $10K hand up into the industry. On Thursday the 28th of May the winner was announced at a gallery style party and Auckland based Luke Hedley of label t-shirtopedia won with his shirt ‘Pyramids of Gaza’.

I had a chat with as colour man Dan Baycroft. “The inspiration for the little help project came from seeing talented people without the means to start up their own label.  It’s quite costly to even do a tshirt line so we thought we’d start one designer off and do it good, not just give money for design but to give one label a chunk of startup cash.

And what a prize indeed! The lucky winner, Luke Hedley has scored 400500 tee shirts from as colour with all the screen printing, labelling and marketing costs covered!

Little Help Project Winning Entry - Pyramids of Gaza by t-shirtopedia

Little Help Project Winning Entry - Pyramids of Gaza by t-shirtopedia

Gallery of T-ShirtsGallery of T-Shirt PrintsDan says the calibre of the contestants was extraordinary. It was insane! Totally blew us away! We expected probably about 100 contestants and got 350 from all around Australasia. Incredible designers! The 15 other finalists work were featured at the gallery event all mounted on the walls with the remaining entrants work on a Microsoft PowerPoint loop.

The lovely guys at as colour gave all entrants one of their new staple tees and a few lucky punters managed to win some too.

Pictured to the left; Shots of the gallery of t-shirt entries adorning the walls at as colour.

Winner Luke [Samuel] Headly (lets be formalit’s a wonderful occasion!) says the experience …feels amazing but it’s still a bit unbelievable.  He got an email from the team saying they had some good news but he had no idea it would be this good! Luke’s background is one soaked in design and creativity having studied at Elim art school and then into the film industry, this young creative is now living the dream as a fashion designer.

The collection is summed up best in Lukes own words: Bringing facts to the street.

Everyone loves, Wikipedia (well I love Wikipedia) and love finding out about things.[At this point, Luke points to his established collection of encyclopedias!] I thought, What if I pick some cool or random stuff that people find interesting, find facts about them and make an encyclopedic dictionary on tees.

Luke and his encyclopedia collection

Winner Luke Hedley & his encyclopedia collection

His quirky illustrations are eye catching and you can’t help wanting to find out about the Pyramids of Giza and the stapler. I feel this is a Flight of the Conchords moment and that this young designer is about to establish a cult following.

Keep an eye on Luke’s site at:

To see the other finalists check out the official as colour website here:

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