Peroni Leggera $10,000 Fashion Design Competition with a Twist

Peroni Leggera

The word is out and another fashion design competition has landed on New Zealand shores, packing a $10,000 sponsorship prize and a design brief with a twist.

To celebrate it’s August 2009 launch in New Zealand, Peroni Leggera has announced the ‘Lighter Side of Italian Style’ fashion design competition

Peroni Colour PaletteEntrants must be over 20 years of age and can be in their last year of tertiary study or a graduate of up to 5 years.  The design brief asks designers to create a unique design that encapsulates the Peroni Leggera ‘Lighter Side of Italian Life’.  Designers must utilise a designated colour palette in their design and may draw their inspiration from a mood board that the organisers have put together on their website.

What’s the twist?  The design must incorporate a piece of 600gsm canvas skin cut from a Peroni Billboard that once hung on the Parnell Rise overbridge in Auckland.

A panel of industry judges will choose the top 5 entries and the finalists will then be commissioned to bring their sketches to life.  August marks the grand finale where finalists will be flown to Auckland to present their designs and the winner will be announced live.

The timeline for entering is super tight and entries open July 1st 2009 and close July 22nd 2009.  Finalists will be notified by July 22nd.

Hurry up and get your entry in!  Visit the official site for more information and entry details

Peroni Leggera Logo courtesy of Mint Condition


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