What’s the #101? New Guides to Launch on Designer Direction

Ever had a burning desire to have your own photo shoot but had no clue on where to start? Are you a start-up designer who needs a helping hand establishing your business, but with no where to turn? Maybe you are looking for business advice to help grow your fashion empire.

Well you need not despair any longer Designer Direction has just what you need. This week we launch the heart and soul of Designer Direction a-la the #101 Guides and Shoestring Series. These have been a project in the making and have been established to help assist you in your endeavours and to give you the help that you deserve!

What’s it all about you ask?

#101 Guides
#101 Guides will be, yes, guides written in collaberation with designers or industry folk on anything related to a fashion design business.  The index of topics is quite frankly gargantuan but to give you an idea, we will have guides on planning a designer seasonal calendar for the design, production, sales and collection drop into stores.  There will be guides on everything and everything from approaching fabric wholesalers, selling your collection to a store, branding, fashion incubators, outsourcing, networking – you name it and we have most probably got it on the ‘to do’ list.

The Shoestring Series
Targeted to those on a budget, this series of articles will offer advice and guides on various areas that requires very little investment.  Think DIY Lookbook shoots, TFCD, marketing and your own PR – plus more.

We Want YOUR Ideas
That’s right.  If there is something that you are stuck with or an article or guide that you would like to see written – let us know.  Any feedback, ideas or gifts can be forwarded to the editor via email at melody@designerdirection.co.nz We want to help, so don’t be shy – get e-mailing!

Aww, this is great for designers, but what about everyone else?
Later down the track we will include #101 Guides and Shoestring articles for our fashion friends ie photographers, stylists, models, makeup artists, hair stylists and graphic artists.  So, don’t be disheartened – your time will come!

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