Addiction to Love Launch New Label

005Designer Direction blog queen and the oh-so fashionlicious Hannah Mcardle tripped along with photographer Tux Hika to the launch of new apparel label Addiction to Love at Servilles Ponsonby on Monday night. Our duo share the highlights including some amazing snaps of the posse of models.

Terry Curtis and Jose’ Taiapa, the creative minds behind Addiction to Love, launched their debut collection on Monday night at the Ponsonby Servilles “For the Love of Our Hood” show. Held every six weeks Servilles aim to give new kids on the block a sleek platform and put together a mutually beneficial show.

Designer Terry Curtis told Designer Direction that he started creating clothes the same way he started creating images, with a sense of curiosity and innocence, driven by an addiction to create outward expressions of inward feelings. And so, Addiction to Love was born!

Servilles, Smashbox and Mi Piaci got the models (from 62) looking glam while Soho wines and Sale St bar kept punters in good spirits as they jostled for a spot next to the runway.

When the range of oversized prints hit the catwalk, immediately the juxtaposition of dainty graphics and racy images created a hilarious story on the kick ass models. Mi Piaci’s killer heels and Smashbox’s smoky eyes were the canvas for this DD writers new love – rocker chic that’s clean and sophisticated. Who would have known that Moan for Lisa could look so seductive? And that, that seductive girl is actually a porn star? Punchy and provocative indeed!

Addiction to Love Addiction to Love Addiction to Love Addiction to Love

Shortland Street stars Faye Smythe, Kimberly Crossman and Ido Drent made an appearance on the catwalk, strutting their stuff and showing that they too are addicted to love.

Addiction to LoveAddiction to Love start their online venture soon and can be found every Saturday at the Sale St Markets. You can visit their temporary home online right here –

Logo image courtesy of Addiction to Love
Photography credits: Tux Hika


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

  • © Designer Direction 2009, 2010 - All Rights Reserved. Unauthorised use in part or full of any image or article is prohibited by law. All images and content © 2009, 2010.
%d bloggers like this: