Ruby ‘A Fantastic Voyage’ S/S 09/10 Collection Review
Step inside any one of Ruby’s National stores this spring and summer and designer creativity and artisan craftsmanship at its finest will await you.
Fresh, feminine, flirtatious, Ruby clothing is all about romanticism and it will be hard not to fall in love with what’s inside the Ruby Boutique treasure troves. Their Ruby jewels – darling dresses, chic cardis and sweet as can be short – shorts, can be yours for the keeping from Ruby stores nestled in crème de la crème fashion avenues situated in Auckland, Wellington and Christchurch.
Ruby has embodied proverbial spring symbolism in their brand collection “A Fantastic Voyage”. Names like ‘Holiday Tunic’ and ‘Fun in Acapulco’ encapsulate the whimsical theme of the collection, which blends florals, denim, and sky blue and summer yellow hues.
Sweetheart dresses, cropped denim waistcoats and matching culottes are setting the fashion tone for this spring and summer. Refreshingly, Ruby has designed a bold contrast within the same collection. Flirting with dark lace fabric and provocative hems; fitting bodysuits and black bustiers are sinfully sweet.
The classic hourglass and tulip silhouettes evocative of 1950’s and 1960’s women’s fashion is carried throughout Ruby’s collection as is a sleeker, figure – hugging line, showing this collection embodies high fashion and luxurious fabric with a modish embodiment of the old and the new.
This spring and summer at Ruby it’s all about experimentation and freedom with fashion. If you would like to see more of the treasures Ruby has to offer, visit their adorable online boutique at http://www.rubynz.com/ or any of their four stores in Auckland, Wellington and Christchurch.
Review Written by – Kate Pierson
Images courtesy of Process PR & Robin Smith