Runway Report:Sera Lilly Autumn/Winter 2010

sera-lilly-runway-brett-stanley-5027Last year Sera Lilly established herself as the queen of frocks with a Frieda Karlo inspired collection complete with floral headwear. So it is fair to say the young Auckland designer had set her own bar pretty high for her 2010 show at ANZFW.

Not only did she meet expectations, but she broke them.

An edgier range than her pretty cocktails of past seasons, Sera Lilly sent models with bird’s nest up do’s down the catwalk in thigh skimming suspender tights and revealing body suits. The one shoulder and strapless prom dresses that made her name were revamped in leather and velvet to give them a rock chic edge.

Velvet dresses in a variety of cuts employed scrunching twisting techniques to turn otherwise simple dresses into something extra ordinary.

Signature prints featured painterly slashes of red and white on a sheer black fabric. The print was used for sheer dresses and blouses and accompanied by textured black boyfriend jackets and straight-legged black pants. Sera Lilly used far more separates than previous collections, and to great effect.

Maxi dresses in a coral orange and hot pink sheer print fabric were more in line with Lilly’s summer collection. The collection made great use of jackets and blazers, basic black blazers and more fitted grey jackets accompanied the edgier outfits in the collection.

Gold sequined jackets were the perfect accompaniment to the more formal maxi dresses but the finale piece; a huge faux (I hope) fur coat worn with nothing underneath stole the show.

Sera Lilly made her final appearance with her cute as a button daughter to tumultuous, and well deserved applause. She’s earned the right to remain Auckland’s queen of frocks.

Review by: Amanda Haxton
Photography by: Brett Stanley

One Response to “Runway Report:Sera Lilly Autumn/Winter 2010”
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