The SS10 Monster – Trend Report Part 2

As promised, here is your daily fix of SS10 goodness courtesy of our very own trend conossieur, Kelly. With the media constantly pumping fear into us average folks, it’s good to know that, this season, the pantheon of fashion is swimming against this ugly tide of negativity by delivering some uplifting looks.

All Ruffled Up

The economy sucks, global warming could kill us all, Kanye dissed Taylor and it looks like Jon and Kate will never get back together again. Sad yet? Well, it’s time to turn that frown upside down because Marc Jacobs, Alber Elbaz, Stella McCartney and some other happy troopers have had enough with the doom and gloom. Stop feeling sorry for yourself and put on some frigging ruffles! This season, one of the most ubiquitous trends was undoubtedly the ruffled party dress.

Remember SS09 where the fashion pack was working the depression chic with all that twenties/thirties influence and the long hemlines? Well, SS10 is like so over this recession and the first step to economic recovery is, of course, looking like the economy’s recovered. So, invest in ruffled clothing, with a ruffled party dress being an essential.

Marc Jacobs showcased some particularly interesting takes on the ruffle, both downplaying its usual girlish and saccharine image with ruffled double-breasted jackets and pinstripe sets and later unleashing some clusterruffs of girly prettiness. Ah Marc J, you’ve done it again!

Marcuff Trends

Marc Jacobs

Elbaz followed the usual sophisticated Lanvin aesthetic by keeping the ruffles and colour restrained.

Lanvin Trends


Stella McCartney played it girly and youthful with swirls of ruffles framing bright and vivid dresses and tops.

Stella Trends

Stella McCartney

Of course, if you are really craving some serious action, check out all the ruffle drama at Valentino.



Pop it, Lock it and defo Polka dot it!

I don’t know about you, but polka dots never cease to put a smile on my face. Heck, if my exam sheets had gratuitious amounts of polka dots on them, I would happily sit those babies. Unfortunately for me, Auckland Uni totally does not cater to those with polka dot fetishes but the fabulous designers from fashion weeks sure do!

Of course, trust Luella Bartley to work this trend like nobody’s business with ridiculously cute polka dot dresses filing down the runway one after the other.


Luella Trends

Luella Bartley

Marni created an paint-splattered look by varying the sizes of the spots while both Marc by Marc Jacobs and Moschino Cheap & Chic stayed true to the adorable, Disney look.



Marc by Marc Jacobs

Marc by Marc Jacobs

Moschino Cheap & Chic

Moschino Cheap & Chic

I particularly liked how Karen Walker put a more intellectual spin on the usually puerile look by rendering the spots as molecules.

Karen Walker

Karen Walker

Hopefully, you are now positively emanating bubbles of optimism because that is all for today. Check back tomorrow as we still have much in store for the trend hungry. Ciao!

Miss out on our other trend reports for SS10? Get them here!

Written by: Kelly Jin


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