The SS10 Monster: Trend Report Part 4

In a dark, cobwebby corner of my room where the paint on the walls have thinned from years of furniture chaffing, a mysterious chest with a musty odour sits and listens to my silent pleas to return to childhood. Of course, I refer not to some gothic treasure trove of spooky skeletons from my past, but rather, my dearly beloved dressup box. It is full of long pearl necklaces, large floppy hats which have gotten floppier with age, big clunky heeled shoes, colourful stripy socks, floral dresses and printed blouses.

Well, it looks like I may need to give the old chest a good dusting as designers have fallen head over heels for child-like trends, trends conjuring up those days where your five year old self decided you would be Mrs Jones for the day – a civilised lady who drank tea and wore giant hats. Well darling, it looks like you can be Mrs Jones all over again, of course, with a few haute couture flourishes.

Heart this, Print that

Hearts and child-like prints were everywhere this season. I fell head over heels for Luella’s heart cut out dress which was also sported by ‘it’ girl Alexa Chung.

Luella Trends


My favourite print was undoubtedly Miu Miu’s; nude lounging bodies and cat and bird and dog prints were all part of the package. On a random side note, how is it that Miu Miu was this fabulous when Prada was so terribly lacklustre?

MiuMiu Trends

Miu Miu

MiuMiu Closeup Trends

Miu Miu

And Henry Holland of House of Holland, ever the conceptual intellectual, decided to go for … wait for it… houses. Genius.

Hoh Trends

House of Holland

Our very own Karen Walker also rocked the trend with seagull print pants tying into the oceanfront theme. Eek, me wants!

Karen Trends

Karen Walker

Sock it up!

So, it is official. The powers that be have declared that socks and heels are no longer fashion sin, but are, in fact, the newest fashion trend for SS10.

Both Alexander Wang and Alexandre Herchcovitch found inspiration in American football with Wang going for grey knee highs while Herchcovitch opted for a more literal interpretation with his off-white woollies.

Wang Trends

Alexander Wang

Alexandre Trends

Alexandre Herchcovitch

Hermès also took the sporty route, a popular theme this season, and featured these shorter puppies.

Hermès Trends


Both Anna Sui and Betsey Johnson decided to create schoolgirlish coquettry through their simple knee high socks.

Sui Trends

Anna Sui

Betsey Johnson

Betsey Johnson

Of course, leave it to John Galliano to teach the others how to do real sock glam à la Christian Dior with his sexy and sparkly ankle socks.

Dior Trends

Christian Dior

Christian Dior

Christian Dior

Speaking of sexy, this trend seems to be catching on even with the young Hollywood élite with America’s sweetheart, Gossip Girl’s Leighton Meester featured here socking up the red carpent attention.

Leighton Meester

Leighton Meester

So, while you’re only young once, this season, you can be a child all over again with prints, hearts and socks and heels galore. As for me, I’m just going to go rummage through that chest. Don’t forget to come back for more trend spotting! Ciao darlings!

Miss out on our other trend reports for SS10? Get them here!

Written by: Kelly Jin

4 Responses to “The SS10 Monster: Trend Report Part 4”
  1. Calandra says:

    Designer direction is now my favourite fashion website and I love all of your fashion trend reports and collection reviews! Thanks for the great coverage! Calandra

  2. fashionsister says:

    The Miu Miu prints are sick. The trend reports are superb by the way, enjoying it heaps!

  3. love your blog! love your style! love the miu miu prints!

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