NYDJ Bringing Stubborn Curves Back Into Line

NYDJLast Thursday Kelly attended a runway show for US label ‘Not Your Daughters Jeans’. It was a show for every woman wanting a flattering pair of jeans, cut to sculpt and flatten from the waist down. For most, NYDJ is a dream come true and the label may find themselves with quite a following amongst New Zealand women.

7NYDJ Tux HikaLast week, I had the very good fortune of attending the ‘Not Your Daughter’s Jeans’ fashion show. I suppose I should be very honest with you before I go any further. I am a daughter, a young university student who dabbles in the world of both slouchy, distressed boyfriend jeans and acidwash skinnies. Simply put, I am not exactly in the demographic or even in the periphery of the demographic of NYDJ. However, even a young lass like me can recognise a great pair of jeans when she sees one.

If you are not familiar with the sensation that is Not Your Daughter’s Jeans, let me give you a quick rundown. Basically, someone decided that a pair of jeans made for a reed thin adolescent girl may not perfectly flatter a more womanly build and so, voila, NYDJ is born. Based in the image conscious city of Los Angeles, NYDJ has found a strong following among more mature Hollywood celebs who would prefer not to have the likes of Perez Hilton cry “pregnant!” every time they showed a wee bit of belly. Armed with a higher percentage of spandex than other jeans, NYDJ aims to eliminate that muffin top and smooth out those love handles.

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So, onto the fashion show. I must say that I was slightly disappointed by the fact that, for a label which places so much emphasis on the ability to suit the more mature woman, most of the models shown seemed to be about the same age as myself. I was quite impressed, however, by several of the jeans, most of which were high waisted and boot cut. They came in various colours including purple, powdery blues, white and khaki beige and were all perfectly coordinated with gorgeous tops. The embellished back pockets also added some pizzazz and would certainly draw (positive) attention to your derriere, if that’s what you’re after.

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Overall, Not Your Daughter’s Jeans is for the trendy, hip mother who has had enough of these hipster jeans and are looking for some actual support around the age-old ‘problem’ areas. Plus, according to their website, they also have the blessing of Oprah. Yes, Oprah. So, what are you waiting for?

Review: Kelly Jin
Photography: Top image courtesy of JobszPR & all other images taken by Tux Hika


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