Lonely Hearts Win DHL Express Fashion Export Sponsorship

Lonely HeartsIt was nail-biting stuff for the designers of New Zealand fashion labels Salasai, twentysevennames and Lonely Hearts. After weeks of waiting, the decision was made and finally today Lonely Hearts was announced as the winner of the DHL Express Fashion Export Sponsorship.

As winners, Lonely Hearts designers; Aimee McFarlane, Helene Morris and Steve Ferguson walk away with a sponsorship package that includes $10,000 worth of international freight, export mentoring and specialist training from FINZ. It is a great sponsorship deal that will undoubtedly help the designers to spread their design wings to a wider global market.

Steve Ferguson, Creative Director of Lonely Hearts says, “The scholarship creates a platform for us to push into different markets. We have been exporting to Australia for a few years now and our growth will come from further expansion internationally. The $10,000 in freight will help us grow our label by expanding in Australia while entering the key markets of Japan, the U.S. and U.K. with samples, look books and fabric swatches to complement our already successful web site”.

The rigorous judging criteria included scrutinising each labels ability to sustain and expand on their current and future export growth, financials were assessed and each individual design house’s aesthetic was evaluated for its commercial appeal to an international buyer.

DHL Express New Zealand, Fashion and Textile Strategic Account Manager, Jason Orlop says, “The Lonely Hearts designers presented an impressive submission. Not only are they producing distinctive fashion design, they also have strong financials, good off-shore accounts and a team of three who demonstrate a collaborative approach to all areas of their business.”

Orlop is quite right and the fact that Lonely Hearts measured up to the high judging standards reflects the design trio’s business nous and reinforces that their designs are relevant and marketable to both local and off-shore consumers.

Congratulations to the team at Lonely Hearts and we look forward to seeing your fashion business thrive!

Words: Melody Wehipeihana
Image: Courtesy of Process PR

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