Menswear Trend Report Spring / Summer 10

Finally, the lads have a style and trend report dedicated purely to mens fashion! Our menswear connoisseur; Blaire Archibald brings you his first instalment of menswear trends, with his pick’s for Summer 10.

Teal / Baby Blue

The forthcoming hues of summer, spring from the ultimate embrace of the sea. Teal and varying shades of turquoise and baby blue are in full exposure throughout collections in London, Milan and New York. Tonal use of these colors are shown by Paul Smith, while Michael Kors gently sifts a powdered blue across feather-weight sweaters and shirts.

Image Credits / GG Magazine / Fashion Week by Berns / The Fashion Spot

Luca Missoni of Missoni demonstrates the extremity of weather-worn coral blues in rolled jeans and parkers contrary to Lagom’s use of blue in its’ most purist form, on models that seemed to have come fresh from British preparatory school, circa nineteen sixty seven. The essence of these shades is they illustrate a softer side to the modern man; one that sees him dive into the depths of summer at full swing.


To put it lightly, transparency is beginning to enter the gates of menswear, and is most certainly surfacing as a prominent trend for spring. Sheer fabric was scattered across collections from Dior Homme, Tom Soar and Qasimi, manipulated into garments as complex as a tailored sports jacket.

Image Credit / The Fashionisto

The idea of sheer for men is to project a sense of absolute delicacy; the gentle nature of the season, whilst maintaining a solid masculine element, demonstrated most successfully by Kris Van Assche for Dior. Although even the boys with a slight regard for directional clothing may be hesitant toward the idea of wearing sheer, it could offer something that that over worn concert tee can’t possibly provide.

Image Credit / GG Magazine

Pastel Beige

Undoubtedly the last shade for any man to desire, but beige has re-invented itself into a cultivated, more texturized appearance. The newly reformed color is worn comfortably with a loose cut in Neil Barrett, Pringle of Scotland takes a somewhat uptight approach to utilizing beige in double breasted blazers, while Paul Smith re-acquaints us with his distinctive use of tones. Beneficial advice to wearing this shade would be not to threaten it with another color; stick to neutrals [black / gray / white] or for the more adventurous gentleman, dare to match it.

Image Credit / Pringle of Scotland

Image Credit / GG Magazine

Image Credit / GG Magazine / Isdmusician


It can be said with much confidence that tartan is worn throughout the year, despite the weather change from season-to-season. Opening Ceremony, Gilded Age, Missoni and Elizabeth & James are all solidifying tartan as a print that is in for the long run. Boys can rest assured that tartan is always a pragmatic choice; put it with the simplest garments you can find and let it do the talking.

Image Credit / Aloharag / Materialisticboy

Image Credit / GG Magazine

Rolled Hems

Whether it is on the bottom of shirt sleeves or stove-pipe cut trousers, now is the time to take that workman’s attitude to clothes and roll up those hems. From the relaxed sportsman of Lacoste to the fashion extremist of Alexander McQueen, the conventional use of rolled hems spans across the menswear spectrum with credible effect. Gents try fishing out the most vibrant pair of socks on tap and team them with a pair of rolled up trousers. It’s a warranted winner this spring.

Image Credit / GG Magazine

Image Credit / GG Magazine

Review by: Blaire Archibald

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