RAFW Runway Report: Ginger & Smart Spring/Summer 2010

Full to the brim with soft shades of pastel, flowing silhouettes and ruffles, Ginger and Smart was like an exquisite sanctuary. The bustle and pandemonium inherent in the commencement of fashion week seemed to have evaporated momentarily as all eyes feasted on the romantic garments. Even the most hardened, studded jacket-wearing rock chicks melted as draped creations were showcased one after the other.


The first look very much set the tone of the show ; a ruffled creamy dress, which moved beautifully with the model. Indeed, creams and beiges were plentiful and used most effectively with details such as curious strands of fabric thus preventing the hue from becoming monotonous and mundane.

In fact, one of my favourite garments of the show was an intriguing gown with a patterned upper half and a simple, creamy skirt with strips of material hanging loosely about it.



While the general aesthetic of the show seemed relaxed and loose-fitting, the waists were conversely well-defined and always belted or nipped in, creating a highly feminine, womanly figure. It is a comforting thought to know that there are still labels like Ginger and Smart, which cater to the woman’s body rather than the other way around.

As for my ultimate fave look? I must say I was practically drooling when I laid eyes on this spectacular gem. I mean, just look at it! The freshness of the colour and the delightfully incongruous sleeves certainly make it pop and I don’t know if it is due to the fact that it is ridiculously late and I am famished, but the whole collection has me craving fruity sorbet and yearning for summer all over again.

Visit our Flickr site for images of the full runway collection. We update our galleries every few hours! : http://www.flickr.com/photos/designerdirection/

Review by: Kelly Jin
Photography: Edward Hor

Header Image Supplied by: Fashionising.com

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