RAFW Runway Report: Phors Phoro Spring/Summer 2010

“Phos Phoro. Phos Pho-ro. Phooooos Phoooo-roooo. Wait, so how do you say it?” Minutes before the show is about to commence, I consult a good friend in the phonetic aspect of the label. As a brand spanking new label making its debut during RAFW, I hardly know what to expect. Will it be another lean mean, cocktail dress machine like so many Australian designers, or will it veer towards something different?

Like Kate Sylvester earlier in the morning, Phos Phoro is delicate, feminine and a little bit eerie. The slow, almost religious music sets the tone as the models move at a leisurely pace, allowing viewers to soak up all the details.

Like many other Aussie designers this week, Phos Phoro served up some great cutouts.  The flat, sensible shoes were also a refreshing and welcome change from the skyscrapers to which the fashion pack has become so accustomed.

Ruffles and wee capelets in velvet were aplenty and paired with shift dresses, they were the girly girl’s eye candy.

But don’t be fooled by the high frequency of the words, ‘feminine’, ‘girly’ and ‘delicate. The collection also featured some super punchy patterns including solid stripes, polka dots, checks and much more. The amalgam of the pretty bows, cutouts and ruffles with strong, assertive prints created bold looks and prevented the collection from falling into wallflower territory.

My favourite ensembles of the show were a fire-engine red two-piece with peplum detailing and a gorgeous black jacket and white skirt combo. In all honestly, I was scarcely able to resist the seductive allure of that flawless black jacket. Oh, beautiful clothing, why do you torment me so?

In a nutshell, although I may not have the pronunciation of the label down pat or know which syllable to stress, I can already see myself ambling through busy city streets and peaceful parks in darling Phos Phoro outfits, can’t you?

Visit our Flickr site for images of the full runway collection. We update our galleries every few hours! : http://www.flickr.com/photos/designerdirection/

Review by: Kelly Jin
Photography: Edward Hor


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