Designer Collections Looking Great for Summer
Despite the dismal weather that overhung the city for the duration of the day, Showroom 22 encapsulated a little ray of sunshine, showcasing Spring /Summer 2010/11 ranges from an extensive list of eminent clients.
Upon entering the showroom, glasses were cin-cining, guests were chit-chatting and photographers were click-clickiting, all of course in a glamourous fashion while I examined the latest threads of the season on several racks throughout the room.
Each range, be it Sera Lily or Juliette Hogan, had it’s own distinct personality and voice hanging lifelessly on the railings; colours made exclusive appearances amongst a wave of black, fawn and cream, all with their own understated signature.
In true gentlemen manner, Murray welcomed his guests, introduced the event and the new additions to his client collective: Charmaine Reveley, Stella McCartney for Adidas and adidas Originals, followed by the commencement of the show. There is something quite discomforting about sitting so close to the models walking from one end of the room to the other, there is a kind of underlying fear that you may unintentionally hit them by re-crossing your legs at precisely the same moment as they pass you by. None the less, as a spectator you want to see the clothes in detail and that is exactly what we got.
It was an absolute delight to witness some menswear thrown into the mix this time around. Within the many tailored suit jackets and trousers, Gibson Clothing revitalized themselves cutting the sleeves to tee-shirt length on a black wool single breasted blazer followed by a rather DIY-approached blazer that appeared to have the sleeves torn out completely, although on closer inspection the subtle finishes and detailing in the tailoring proved Gibson maintains that unmistakably sharp approach to men’s clothing.
Possessing the ability to create something that inflicts a sense of curiosity and uncertainty, to me, is what makes for a successful designer and Sherie Muijs is a fine example. The referencing in her clothing was subtle and had a gentleness about it that was cut ineffably, which drew me in even further.
Both Muijs and Salasai shared an androgynous essence in their collections, each piece flowing effortlessly to the next, shifting over the body in a very fluid motion.
Transparency became a re-occurring theme but with whimsical qualities from Charmaine Reveley and forever-sixteen innocence from Juliette Hogan.
Other designers showcasing their Spring/Summer 2010/11 collections included 27names, Bettina Liano and Ingrid Starnes.
It was riveting to discover that these clothes were yet to be formally shown anywhere else and with the appropriate informality that goes with attending a Showroom 22 Media day, the two together made for a very engaging and insightful afternoon.
Review: Blaire Archibald
Images: Corinne Tan