Discovered Fashion Design Competition Winners Announced!

The Designer Direction ‘Discovered’ Fashion Design Competition was a bit of a whirlwind. We launched on a public holiday and then campaigned like mad people to get the word out and entries in. After seven days, nearly half a gig’ of images and a some last minute deadline changes – we have our winners.

There was a general consensus amongst our judges with a few of our winning entrants and Kirsha Whitcher of Salasai said she found selecting her top picks ‘…was easy and [the winning collections] stood out’

Chris and Rachelle Duffy of Idiom Boutique noted that their choices ‘had a little something to offer whilst maintaining a commercial viability about them’

These are pretty awesome statements about our winners and without further ado, we are pleased to announce that our three winners are;

  1. Victoria Green, Auckland
  2. Alana Bishop, Auckland
  3. Haylee Barry, Auckland

Yes, all three winners are from Auckland and no, we did not rig the competition! We had a huge response from designers all around New Zealand and our judges were not given the names or locations for any of our entrants as we wanted to make it fair.

To all of our entrants – a big huge thank you for taking the time to enter. If our Editor (who happens to be writing this) had the chance she would have given everyone a place. On the upside! we will be doing this all over again next year and bigger and better!

On a final note, we will be publishing the images from our Discovered photo shoot next week and then we would love for you to join us in campaigning to get our kiwi designers votes in the FashionTV Online Designer Award. More information is to come so keep checking back.

Words: Melody Wehipeihana
Image: SGC at RAFW courtesy of Fashionising

9 Responses to “Discovered Fashion Design Competition Winners Announced!”
  1. Kiri Nathan says:

    Congratulations to the winning designers and all the best of luck!! New Zealand fashion is on the move as always!!! Congrats to the D.D crew for making all this happen and all the best for the upcoming mahi and promo….NZ Designers supporting NZ designers that ‘s where it’s at!!!!

  2. Well done everybody and I’m excited to be shooting these collections on friday!

  3. Charlene says:

    Congrats guys!!! All AUT graduates from 09! Well done 🙂

  4. What a great opportunity for these young designers!

    Look forward to seeing the shoot- man, DD you really do love kiwi talent!!!

    • nzfashion says:

      Hey Hannah, Thanks for your kind words and yes, we ❤ kiwi talent 🙂 Your one of them Miss McArdle! The shoot is being posted in the next few days. Yuss!

  5. judy says:

    I wonder if there is any record being kept on the percentage of regional entries. And may be, if the percentage of entry from Auckland is high, then the maths will tell us that the probability of a winner(s) from Auckland will be higher. Or, the works from other regions in NZ just weren’t good enough, a lesson can be learnt may be? An interesting case study………………

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