New Zealand Fashion Week, Here We Come!

It’s Monday, September 20th and there is less than 24 hours to go before the first official runway show from Starfish opens the 2010 New Zealand Fashion Week.

In true kiwi style, the fashion week registration venue on Halsey Street, Auckland is a sea of various shades of black attire with the exceptional pop of colour seen on the feet of well shod fashionista’s. At 3pm it’s still a frenzy as eager delegates line up to receive their registration bags filled with goodies and more importantly; show invites.

Those congregated include the fashion pack who swig Vitamin Water, tweet their fashion week elation via iPhone’s while exchanging commentary with others on their most anticipated shows. The less fortunate media eye-up lanyards crammed with the coveted runway shows they missed out on and all the while the worker bee’s who bring fashion week to life rush about behind the scenes making sure everything is p-e-r-f-e-c-t for tomorrow.

Take a deep breath…it’s nearly here!

Designer Direction is at the New Zealand Fashion Week in force, bringing you runway reviews and galleries, trend reports and a dollop of Sure.Shot street style. Our team this year includes Kelly, Jason and Lou on our reporting crew and Winchey and Corinne in the pit taking all of our images.

For the best coverage at NZ fashion week make sure you check our Designer Direction every day!

PS Who are you looking forward to this year? Tell us!

Words: Melody the Ed’
Image: NZFW


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