NZFW Runway Report & Gallery: Sera Lilly AW11

First off, Sera Lilly clearly believes in making a good first impression. As the audience sat watching and waiting for the show to begin, a curtain hanging from the ceiling dropped suddenly to reveal a runway full of gorgeously attired, street scouted models. Fabulous. And the street scouting? Wise move. Lilly is obviously all for displaying her aesthetics’ ability to flatter not only the model physique, but your everyday women who still loves to look fabulous.

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

This was reflected in the overall direction for the designer’s silhouettes. Everything looked just so gosh darn comfortable! Floaty, silky fabrics in beautiful varieties of watery floral print characterised this winter collection with a harmonious, and optimistic outlook on winter. Something we could all use a little of.

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

However, no matter how wonderful such items may feel, thicker, warmer fabrics are nonetheless necessary for any winter collection. Cue Inca inspired ponchos, wraps and cardigans, and to top it all off – Zoro hats! An adorable idea. Despite this, Lilly’s dress ideas for those more than ordinary occasions were by far my favourite.

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

Sera Lilly AW 2011 - The Sisters of San Salvador - Winchey Zheng

On the flipside, if we are to mention the issue of “Fitted”, it must be said that a select few pieces could have benefited from a little more time in the tailoring department. On top of this, there was also a sense that the show continued for just a little too long. Perhaps a bit of editing would have boosted this collection from one that is both promising and strong, to a story that resonates with a even stronger relevance to the New Zealand, fashion savvy market.

Visit the official Sera Lilly website for stockist information; http://www.seralilly.com

Review: Jonathan Sampson
Header Image: Corinne Tan
Runway Photography: Winchey Zheng

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