Last Friday a troupe from Designer Direction partnered up with some great people in the industry to shoot the three Discovered winners collections at Kingsize Studios. We had some good times, everyone was well fed (and yes, the models ate too) and the fruit of our labour is now available for your viewing pleasure.
Going to my first fashion assignment ever, I wasn’t entirely sure what to expect. We arrived at the famed Sydney Opera House and stood with the oh-so-fashionable-with-a-splash-of-indie crowd and waited for the show to start.
After rushing through the veritable wind tunnel that is High Street, I enter Showroom 22 where everything is orderly. The long narrow room is lined with racks of gorgeous clothing for AW10, by designers from the Showroom 22 family including Alexandra Owen, Sera Lilly, Juliette Hogan, Twenty-Seven Names, Beth Ellery, Sherie Muijs, Bettina Liano and even some of the fabulous AUT rookies!
Theresa Brady, the designer of street wear label Doosh and the newer casually elegant Sable & Minx has produced another stunning collection, “Lady Day Summer” for SS 09/10.